Amazon Product Listing Optimization


Legal Note

Contact address

Universitšt St. Gallen - ITEM-HSG
Dufourstrasse 40a
9000 St. Gallen
[email protected]

Person authorized to represent the company
Dietmar Grichnik

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Data & Calculation

The calculations of the values and recommendations of the APLO tool are based on scientific insights gained from a comprehensive data analysis of over 10,000 products on Amazon.

About us

The Amazon Product Listing Optimization (APLO) Tool is a service of the St. Galler Startup Navigator Lab of the Institute for Technology Management at the University of St. Gallen.